Start free with a Pulse Report to see where you stand today. Move to Essentials when you need structured comparisons and recommendations. Reach decision-grade direction with the Professional Action Brief — built for senior marketers and operators who need to act, not just measure.
See where you stand today.
A quick snapshot of how AI describes your brand.
Understand why AI favors specific competitors.
Structured comparisons that explain how AI is framing your brand.
Decision-grade guidance for senior marketers and operators.
Prescriptive direction on what to change first, change later, or leave alone.
Custom scope with optional Gen3 strategic advisory.
Multi-brand portfolios, dedicated CSM, and optional Gen3 managed service.
All paid plans include unlimited scan history, evidence-linked recommendations, and our 5-dimension scoring methodology, with the weights documented in every report. Cancel anytime; switch tiers from the in-app Billing page.
Every Professional scan ships with a front-page Action Brief that translates AI signal into a working punch list — what to change first, what to change later, and what's already winning. Built for senior marketers who need decision-grade direction, not another dashboard.
Scan as a chosen buyer persona and get a short narrative on how AI describes you to that audience, and how that framing differs from competitor framing.
For each named competitor with high share-of-voice, the specific prompt clusters where the gap is closeable, with evidence quotes.
Run the same scan multiple times and average the results. The report shows the score spread across runs, so you can tell noise from real movement before acting on it.
Most AI visibility tools count whether your brand is mentioned. We map every citation back to the specific URL on your site, then group those URLs by owned-property role: marketing pages, blog posts, documentation, help articles, ecommerce product pages, community content. You see exactly which content is doing the work, which competitor pages are winning instead, and where the closeable gaps are.
Available on Essentials and above.
PulseFree |
Essentials$99/mo |
Professional$499/mo |
EnterpriseCustom |
|
|---|---|---|---|---|
| Coverage | ||||
| Brands | 1 | 1 | 3 | Unlimited |
| Visibility Tokens / mo | — | 1,500 | 10,000 | Custom |
| Typical scans / month | Snapshot | 3–5 | 10–20 | Custom |
| Analysis | ||||
| AI Share of Voice | Snapshot | |||
| 6-tier sentiment weighting | Basic | |||
| Organic vs. branded separation | — | |||
| First-party citation attribution by URL | — | |||
| Owned-property role classification | — | |||
| Multi-run statistical confidence | — | — | ||
| Score trend over time (dashboard) | — | |||
| Direction | ||||
| Evidence-linked recommendations | — | |||
| Action Brief (change first / later / leave alone) | — | — | ||
| Persona narrative panels | — | — | Optional | Optional |
| Competitor displacement briefs | — | — | ||
| Optional Gen3 strategic advisory | — | — | — | |
| Reporting | ||||
| Interactive HTML report | Lite | |||
| Citation URL detail | — | Top 2 / domain | Full list | Full list |
| JSON artifact export | — | |||
| Scan-over-scan comparison | — | |||
| Access | ||||
| Team seats | — | 2 | 5 | Unlimited |
| Scheduled recurring scans | — | — | ||
| Role-based access controls | — | |||
| Support | — | Email support | Priority support | Dedicated account team |
A Visibility Token (VT) is one unit of AI scan work. Each AI provider has a per-call VT cost that reflects the real compute and search infrastructure behind it — search-grounded providers cost more VTs than baseline ones. A typical Essentials scan (~10 prompts across 3 search-grounded providers, single run) consumes roughly 350 VTs, so the monthly Essentials allocation covers three to five full scans. A typical Professional scan ranges from ~350 VTs (single-run) to ~1,150 VTs (multi-run with 3× statistical sampling), so the 10,000-VT monthly allocation covers ten to twenty scans depending on how heavily you lean on multi-run. Your wizard always shows the exact VT cost before you launch. Monthly allocations refresh on your billing cycle; overage (when enabled by your org owner) is billed at $0.075 per VT against a soft cap you control.
Submit your domain and email on the home page. We run a snapshot scan across two AI platforms, identify up to three competitors AI mentions most in your category, and email you a lite report with the findings. No credit card required, no signup. The Pulse is a point-in-time snapshot; for monthly tracking, sentiment, and recommendations, upgrade to Essentials.
The Pulse is a free one-time snapshot: a handful of queries, two AI platforms, one lite report — built to show you where you stand today. Essentials is the paid monthly plan with 1,500 Visibility Tokens per month (roughly three to five typical scans), up to four AI platforms per scan, two team seats, and the full 5-dimension scoring methodology with sentiment analysis, evidence-linked recommendations, and first-party citation attribution.
Professional ships every scan with the front-page Action Brief (change first / change later / leave alone) and competitor displacement briefs, and unlocks optional persona-lens scans and multi-run statistical confidence. It also raises the platform limits to 3 brands and 5 team seats, and adds scheduled recurring scans and full citation URL lists. The differentiator is decision-grade direction in the report itself, not just more capacity. Larger brand portfolios or teams move to Enterprise.
Overage is opt-in. Essentials and Professional default to a hard cap: scans that would exceed your VT allocation are rejected, so you never see a surprise bill. (Enterprise defaults to invoiced overage.) Org owners can switch modes in the billing portal; soft-cap lets scans proceed past your allocation at $0.075 per VT, billed automatically via Stripe at the end of the cycle. You can set an optional dollar ceiling on soft-cap to bound the maximum overage per month.
Yes. Upgrade or downgrade anytime from the in-app Billing page; changes are handled securely by Stripe and apply to your existing subscription. Upgrades take effect immediately, with the prorated difference invoiced right away. Downgrades (a cheaper tier, or annual to monthly) take effect at the end of your current billing period, so you keep everything you've paid for until then.
Yes: Essentials is $89/month and Professional is $449/month when billed annually (roughly 10% off the monthly rate). Pick the annual interval on the Billing page when you subscribe, or switch an existing subscription between monthly and annual from the same page.
Professional includes up to 3 brands with shared Visibility Token allocation and team seats. Each brand has its own brand brief, competitor list, scan history, and independent reports. The dashboard shows every brand's scores and trends side by side. Agencies and multi-brand retailers managing 4+ portfolio brands typically land on Enterprise.
Custom Visibility Token allocation, unlimited brands, unlimited seats, a dedicated account manager, optional Gen3 strategic advisory, and custom provider coverage. Pricing is custom based on brand count and scan cadence.
The Pulse Report is free and lands in your inbox in a few minutes. Use it to decide whether structured comparisons or decision-grade direction is your next layer.
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