PRICING

Three layers of AI visibility insight.

Start free with a Pulse Report to see where you stand today. Move to Essentials when you need structured comparisons and recommendations. Reach decision-grade direction with the Professional Action Brief — built for senior marketers and operators who need to act, not just measure.

1 Awareness Pulse · Free
2 Understanding Essentials · $99/mo
3 Direction Professional · $499/mo
Awareness

Pulse Report

See where you stand today.

Free
No card, no signup

A quick snapshot of how AI describes your brand.

  • Snapshot across two AI platforms
  • AI-identified competitors
  • Top mentions and citations
  • Emailed in 1–3 minutes
Get my free Pulse
Understanding

Essentials

Understand why AI favors specific competitors.

$99/mo
billed monthly

Structured comparisons that explain how AI is framing your brand.

  • 1,500 Visibility Tokens / month (~3–5 typical scans)
  • 1 brand · up to 4 AI providers per scan
  • 6-tier sentiment + AI Share of Voice
  • Organic discovery rate + first-party citations
  • Evidence-linked recommendations
  • 2 team seats · email support
Select Essentials
Direction + advisory

Enterprise

Custom scope with optional Gen3 strategic advisory.

Custom
Volume pricing for large teams

Multi-brand portfolios, dedicated CSM, and optional Gen3 managed service.

  • Unlimited brands · unlimited seats
  • Custom Visibility Token allocation
  • Dedicated account manager
  • Optional Gen3 strategic advisory
  • Custom provider coverage
  • Priority support
Contact Sales

All paid plans include unlimited scan history, evidence-linked recommendations, and our 5-dimension scoring methodology, with the weights documented in every report. Cancel anytime; switch tiers from the in-app Billing page.

PROFESSIONAL TIER

The Action Brief — what only Professional gives you.

Every Professional scan ships with a front-page Action Brief that translates AI signal into a working punch list — what to change first, what to change later, and what's already winning. Built for senior marketers who need decision-grade direction, not another dashboard.

CHANGE FIRST
Refresh top category pages — competitor pages out-cite by 3:1 on category queries
Publish a buying guide — AI hedges in 6 of 8 head-to-head prompts
Add review schema to top product pages — cited 14× but never with structured snippets
CHANGE LATER
Build out the resource library — strong topic signal but only 2 indexed pages today
Strengthen third-party citations — neutral mentions, no endorsements yet
Refresh seasonal content — referenced as outdated in 4 responses
ALREADY WINNING
Editorial content dominates AI answers — keep cadence, leave structure alone
Help center cited 28× across providers with strong endorsement
Brand sentiment net-positive across all 6 personas

Persona narratives (optional)

Scan as a chosen buyer persona and get a short narrative on how AI describes you to that audience, and how that framing differs from competitor framing.

Competitor displacement briefs

For each named competitor with high share-of-voice, the specific prompt clusters where the gap is closeable, with evidence quotes.

Statistical confidence

Run the same scan multiple times and average the results. The report shows the score spread across runs, so you can tell noise from real movement before acting on it.

See all of this in a sample report

DIFFERENTIATOR

First-party citation attribution — by URL, by role.

Most AI visibility tools count whether your brand is mentioned. We map every citation back to the specific URL on your site, then group those URLs by owned-property role: marketing pages, blog posts, documentation, help articles, ecommerce product pages, community content. You see exactly which content is doing the work, which competitor pages are winning instead, and where the closeable gaps are.

Available on Essentials and above.

Help yourbrand.com/help 28
Blog yourbrand.com/blog 19
Docs competitor.com/docs 14
Marketing yourbrand.com/pricing 3
Strong owned signal Closeable gap
FULL COMPARISON

What's included at every tier.

PulseFree
Essentials$99/mo
Professional$499/mo
EnterpriseCustom
Coverage
Brands 1 1 Unlimited
Visibility Tokens / mo 1,500 Custom
Typical scans / month Snapshot 3–5 Custom
Analysis
AI Share of Voice Snapshot
6-tier sentiment weighting Basic
Organic vs. branded separation
First-party citation attribution by URL
Owned-property role classification
Multi-run statistical confidence
Score trend over time (dashboard)
Direction
Evidence-linked recommendations
Action Brief (change first / later / leave alone)
Persona narrative panels Optional
Competitor displacement briefs
Optional Gen3 strategic advisory
Reporting
Interactive HTML report Lite
Citation URL detail Top 2 / domain Full list
JSON artifact export
Scan-over-scan comparison
Access
Team seats 2 Unlimited
Scheduled recurring scans
Role-based access controls
Support Email support Dedicated account team

What's a Visibility Token?

A Visibility Token (VT) is one unit of AI scan work. Each AI provider has a per-call VT cost that reflects the real compute and search infrastructure behind it — search-grounded providers cost more VTs than baseline ones. A typical Essentials scan (~10 prompts across 3 search-grounded providers, single run) consumes roughly 350 VTs, so the monthly Essentials allocation covers three to five full scans. A typical Professional scan ranges from ~350 VTs (single-run) to ~1,150 VTs (multi-run with 3× statistical sampling), so the 10,000-VT monthly allocation covers ten to twenty scans depending on how heavily you lean on multi-run. Your wizard always shows the exact VT cost before you launch. Monthly allocations refresh on your billing cycle; overage (when enabled by your org owner) is billed at $0.075 per VT against a soft cap you control.

PRICING FAQ

Common questions.

Submit your domain and email on the home page. We run a snapshot scan across two AI platforms, identify up to three competitors AI mentions most in your category, and email you a lite report with the findings. No credit card required, no signup. The Pulse is a point-in-time snapshot; for monthly tracking, sentiment, and recommendations, upgrade to Essentials.

The Pulse is a free one-time snapshot: a handful of queries, two AI platforms, one lite report — built to show you where you stand today. Essentials is the paid monthly plan with 1,500 Visibility Tokens per month (roughly three to five typical scans), up to four AI platforms per scan, two team seats, and the full 5-dimension scoring methodology with sentiment analysis, evidence-linked recommendations, and first-party citation attribution.

Professional ships every scan with the front-page Action Brief (change first / change later / leave alone) and competitor displacement briefs, and unlocks optional persona-lens scans and multi-run statistical confidence. It also raises the platform limits to 3 brands and 5 team seats, and adds scheduled recurring scans and full citation URL lists. The differentiator is decision-grade direction in the report itself, not just more capacity. Larger brand portfolios or teams move to Enterprise.

Overage is opt-in. Essentials and Professional default to a hard cap: scans that would exceed your VT allocation are rejected, so you never see a surprise bill. (Enterprise defaults to invoiced overage.) Org owners can switch modes in the billing portal; soft-cap lets scans proceed past your allocation at $0.075 per VT, billed automatically via Stripe at the end of the cycle. You can set an optional dollar ceiling on soft-cap to bound the maximum overage per month.

Yes. Upgrade or downgrade anytime from the in-app Billing page; changes are handled securely by Stripe and apply to your existing subscription. Upgrades take effect immediately, with the prorated difference invoiced right away. Downgrades (a cheaper tier, or annual to monthly) take effect at the end of your current billing period, so you keep everything you've paid for until then.

Yes: Essentials is $89/month and Professional is $449/month when billed annually (roughly 10% off the monthly rate). Pick the annual interval on the Billing page when you subscribe, or switch an existing subscription between monthly and annual from the same page.

Professional includes up to 3 brands with shared Visibility Token allocation and team seats. Each brand has its own brand brief, competitor list, scan history, and independent reports. The dashboard shows every brand's scores and trends side by side. Agencies and multi-brand retailers managing 4+ portfolio brands typically land on Enterprise.

Custom Visibility Token allocation, unlimited brands, unlimited seats, a dedicated account manager, optional Gen3 strategic advisory, and custom provider coverage. Pricing is custom based on brand count and scan cadence.

Start with awareness. Move when you're ready.

The Pulse Report is free and lands in your inbox in a few minutes. Use it to decide whether structured comparisons or decision-grade direction is your next layer.